Hurricane Katrina Kaif 2010

The Bollywood superstar has taken the endorsement world by storm.

She has increased her endorsement price tag nearly three-fold to Rs 6 crore per product in just two years. But the queue of companies willing to shell out more is getting longer by the day.

Meet Katrina Kaif, Bollywood’s new queen of endorsements. She has eight deals going, including Unilever’s Lux, PepsiCo, Gitanjali Jewellers and Etihad Airways.

Vivek Kamath director of Matrix, which handles her endorsements, says in the last six months alone, she has declined 27 brand endorsement offers. "For her, it is not a quantitative game, but a qualitative one," Kamath says.

Industry experts agree that Kaif can afford to pick and choose because she commands the highest endorsement price tag amongst top women actresses (others get Rs 2-4 crore). There are only a few male superstars who get paid more than her — Shah Rukh Khan, Akshay Kumar and Aamir Khan charge around Rs 8-10 crore.

Kamath says Kaif chooses only those brands which are amongst the top three in their category.

Her dominance in the endorsement sweepstakes is reflected in a survey by AdexIndia (part of TAM India) which tracks the amount of time that celebrities occupy in TV advertisements. Kaif topped the charts with a 6 per cent share of all TV ads between January and June this year.

Mehul Choksi, chairman and MD, Gitanjali Group, which replaced Aishwarya Rai with Kaif to endorse the premium Nakshatra brand, says "Kaif is truly a Lady Luck for us".

So what makers her tick? What has helped Kaif were the recent successes at the box office.

Ad gurus say what makes Kaif real hot property is the fact that she can connect to various segments of the audience with equal ease. Ad maker Prahlad Kakkar feels she combines classy looks with a girl-next-door charm.

Adds Piyush Pandey, Executive Chairman, Ogilvy & Mather: The conventional wisdom that Kaif caters to only a niche audience isn’t true. "She has endorsed premium brands but she is not cold and aloof. For a brand like Lux, which is positioned as a soap for ultimate beauty, her endorsement has helped the brand’s premium positioning," he says.

Others state the obvious — her "sexy" image adds to the aspirational value of the products she endorses. Rajnish Sahay, CEO, Percept Talent Management, thinks it has a terrific positive impact on the products she is associated with.

India Inc is equally enthusiastic. Listen to PepsiCo, which was looking at cutting the clutter in the mango juice category where there are numerous products like Coke’s Maaza and Parle’s Frooti. "She is a perfect personification for Slice and its campaign that celebrates Mango indulgence. With Kaif, Slice has been able to connect with consumers like never before" says a Pepsico spokesperson.

Others agree. Hindustan Unilever also has a clear reasoning for using Kaif for Lux. Says an HUL spokesperson: "Lux is ‘the beauty soap’ of ‘the stars’. For the new innovation of Lux Purple and Cream variant, we chose Kaif as we felt that she was simply the best fit".

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, says the airline’s’ partnership with Kaif will help build Etihad’s brand name globally. The actress will work on a series of initiatives to promote the airline in Etihad Airways’ key markets such as the UAE, the US and the UK.

Ironically, the reports about Kaif’s split with long-time boyfriend Salman Khan have also had a rub-off effect on her popular appeal. "In India, single women have more value as an endorser," says an advertising expert.

While no one is sure whether the reports are true, the consensus is that her love affair with the Indian audience is set to become a long drawn one.

Katrina Kaif

Katrina Kaif Shoots For Etihad Airlines‎ 2010 News

Despite being break up reports with Salman Khan, Bollywood actress Katrina Kaif has been flying-high these days.
The beautiful actress has been appointed as brand ambassador of Etihad airlines and the lanky lass has shot interesting advertisement to promote the luxurious international flight.
The commercial was choreographed by Farah Khan in which, Katrina will be seen dancing with fellow passengers to give the feel of Etihad airlines motto “It feels good to fly with the best”.
In some other pics, Katrina Kaif has been seen sleeping comfortably on plane seat during journey while some pics show Katrina seating and enjoying the journey.

katrina kaif hot

Katrina Kaif Desi Barbie Doll

Katrina's Desi Barbie doll to be launched Worldwide

Bollywood actress Katrina Kaif has enough international appeal to charm the viewers and now the ‘Desi Barbie’ inspired by the actress will just be an added factor to it as the doll is now ready to get a worldwide launch.
Till now, the Katrina Kaif doll was enclosed at a Barbie museum in the US. Now, the makers have decided to market the doll all over the world from this December. There is a plan of a global launch of the doll. But at this moment, neither the people related to this Barbie nor Katrina is allowed to open their mouth about it.
However, as per the information from a reliable source, on Wednesday, a representative of the company has reached Mumbai to discuss about it and has taken the face shots of Katrina for developing the Barbie model. These dolls would be given the exact look of the actress and will be offered in a box carrying her description.
A source has informed that Katrina was in strong support of marketing the dolls in India first. The actress wanted to expand her ‘Barbie’ image with the help of this doll. However, the dolls will not now have a worldwide launch by this year-end. Initially, the makers wanted the doll to be dressed in only western attire but on Katrina’s insistence they also included the Indian attires like sarees and salwar-kameezes.
The source informed that the selection of clothes and accessories for the doll is being done by Katrina personally.

Katrina Kaif

katrina kaif wallpapers

katrina kaif wallpapers Spoice phone

Who kisses Katrina Kaif on the lips?

Katrina Kaif has doggedly shied away from locking her lips with male co-stars ever since she stepped into Bollywood. But there’s one cute person who’s been kissing the beautiful lady as he wills. His name is Czar.

Before you jump to conclusions, let’s clarify that Czar is the two-year-old son of director Farah Khan who’s directing Katrina in her upcoming film Tees Maar Khan.

We hear that Farah often brings her triplets - Czar, Anya and Diva - to the film’s sets. Of the three, Czar has been getting quite up close and personal with Katrina. One day when Katrina offered him her cheek for kiss, the naughty tot planted a kiss on her lips.

Not just that, according to Farah Khan, the very next day when Czar revisited the sets, he called Katrina over to him with a gesture and kissed her again on the lips.

Funnily, whenever Farah Khan kisses Czar on the lips, he wipes off the kiss. But he did nothing of the sort after kissing Katrina

Ali Zafar roped in for next YRF production

After his impressive debut in Tere Bin Laden the Pakistani sensation Ali Zafar is suddenly hot and happening in Bollywood. The actor has caught the fancy of none other than Aditya Chopra who has signed him for one of YRF's forthcoming projects.

The film is a romantic comedy staring Imran Khan and Katrina Kaif and will be directed by Ali Abbas Zafar. The film goes on floors in mid-September. Confirming this news, YRF's spokesperson says, "Yes...Ali Zafar has been confirmed for a leading part in the movie starring Imran and Katrina. We are also in the process of finalising a girl opposite him."

Having bagged a project with YRF so early in his career, Ali Zafar must surely be feeling on top of the world. The future certainly seems bright for this 'Good Looking Ullu Da Pattha'.

'Sheela Ki Jawani' leaves Katrina Kaif in pain 2010 news

Katrina Kaif

Download Wallpaper Could a song’s title be kitschier than this? Farah Khan, the queen of kitsch, is making Katrina Kaif shimmy to a song titled Sheela Ki Jawani for her upcoming film Tees Maar Khan.

For seven days continuously, Katrina has been rehearsing her belly-dance steps and all the rigour of endless Shakira-like shimmying is taking its toll on the actress. Consequently, Katrina’s knee began to pain and she also had a severe cramp in her stomach that called for the rehearsals to be wrapped up early.

From what we hear, while rehearsing the belly dance, Katrina yelled out loud, sending Farah Khan and the dance team in panic. When Farah realized that Katrina’s body couldn’t take the rehearsals anymore, she called for an early pack-up and also gave a day’s holiday to the actress to rest.

Now, the song will begin shooting from August 21. The number will have Katrina doing some breathtaking belly-dance steps.

katrina kaif modeling & Katrina Kaif walks ramp during Mumbai's Jewellery Week

Actress Katrina Kaif walked the ramp at the inaugural session of India International Jewellery Week (IIJW) that started here on Sunday.
Kaif walked the ramp wearing a peach ruffled lehenga, a traditional ensemble with a small blouse and rich, flowing skirt, with a jewel-encrusted top created by fashion designer Neeta Lulla. The actress also sported chunky diamond jewellery that was based on the traditional seven-stone floral cluster design.
"I think Neeta Lulla is been in the industry for probably 25 years. She knows about her colours so I have a lot of trust for someone like her. I know what kind of look she wants to present. It doesn't come naturally to me, it's a thing like, what kind of bridal outfit do I want to wear. Probably, personally I would go for something really understated and really liked it," said Kaif.
The actress also unveiled a new bangle collection - the Divine Circles.
IIJW is India's first-ever Jewellery Week and would run till Thursday.
The extravaganza will showcase the collections of 30 designers, including Farah Khan Ali, Varun D Jani, Bina Goenka and Rhea Nasta. Well-known jewellery brands like Mirari, Gitanjali, Amrapali, Tanishq and Ganjam are also participating.
Buyers from Japan, Russia, Britain, China, Italy, Malaysia, Libya, Morocco, Iran, the Czech Republic, Poland, Ukraine, Azerbaijan and Uzbekistan are also expected to attend the event.

katrina kaif modeling

Katrina Kaif In No Bra Is This True?

The world is charmed by Katrina Kaif. So one more name on her long list of admirers shouldn't make a difference. However, if that name is Aditya Chopra, then it makes all the difference to certain people! Bollywood says that Adi subscribes to the view that Kat is his lucky mascot after she gave his banner a hit in New York. And for the last year or so, Adi has been taking more than a keen interest in Katrina's stock.

The grapevine goes as far as to say that the two spend much time together. And that Adi has been advising Katrina on which films she should do and which she should avoid. It is also being suggested that she gave up Abbas Mustan's The Italian Job (where she would at best have been a glamour quotient) because Adi felt that at this stage in her career, the actress shouldn't be doing inconsequential roles.

Says a trade source, "Kat is likely to do not one but three films for the Chopras." While the actress confirms, "I'm doing a film with Imran Khan for Yash Raj," talk is that she is being seriously considered for Kabir (New York) Khan's next film being produced by Adi. And Kat is also the likely female candidate for Dhoom 3.

katrina kaif in no bra

Katrina Kaif Wallpapers

Belly dance gives stomach pain to Katrina Kaif

Stomach this. Katrina Kaif has developed abdominal pains after a lesson in belly dancing. Her stomach muscles cramped while shooting for Farah Khan’s forthcoming film Tees Maar Khan .

While rehearsing for the hot number Sheela Ki Jawaani yesterday, Katrina developed a catch in her stomach muscle. The incident happened in the early hours of the afternoon.

Wonder what she had for lunch? Says an eyewitness, “The moment it happened, Katrina shrieked out loud. Farah ran towards her.”

At first, Farah couldn’t understand what went wrong with Katrina. Apparently, the actress couldn’t even speak for a while because she was in a lot of pain. But when she gestured towards her stomach, Farah understood what had happened.

Katrina’s sudden discomfort was a bit surprising to many, considering it was the seventh day of rehearsal. But eyewitness added, “It’s a very difficult dance form. You have to see it to believe it.”

When contacted, Katrina denied the story. Putting up a brave front, she said, “I am fine. I am training very well,” but some amount of discomfort did surface when she added, “I have pain in my knees and nowhere else.”

However, Farah Khan, who is choreographing the song, confirmed and said, “We packed-up the rehearsal today as Katrina was in a lot of discomfort. I hope that she will be fine in the next one or two days.

For tomorrow (as in today), I have given her an official holiday. As it is, she had been rehearsing this song for the last six days at a stretch.”

The actual shoot of Sheela Ki Jawaani starts on August 21. After Tees Maar Khan hits the theatres, Katrina will be at par with Shakira. She has never looked this hot.” That’s a belly sweet compliment, Farah!

Katrina Kaif With King Of Bollywood

The Badshah of Bollywood and the reigning queen, Katrina Kaif may share a screen space together if things fall in place.

Paris based Indian filmmaker Vijay Singh is planning to do what others have not so far. He is casting Shahrukh and Katrina as the lead pair for his next venture.

Vijay Singh, who has done acclaimed movies like Jaya Ganga and One Dollar Curry, is making a period movie on 18th century historical love story between an Awadh king and a British girl.

He is creating a fresh jodi on the silver screen. He will be speaking to the Badshah to play a role of Awadh emperor and wants Katrina to play his British love interest.

In an interview, Vijay Singh, said “I had met Shah Rukh regarding the movie and he had liked the idea. I am planning to approach him again for the role of the Nawab. He ruled Awadh from 1826-36 and fell in love with a British girl but their love did not suit the interest of opium traders at that time.”

He opines that, Shahrukh Khan is perfect for the role of Nawab Naseeruddin Haidar in his third film, The Opium Symphony, based on his book Whirlpool of Shadows.

He further added,’ I was planning to take a Hollywood starlet opposite Shah Rukh for the role of the British girl, but I might talk to Katrina Kaif as I have been told she is British and a fine actress.’

The budget of the movie is around 70 crores.

This is the pair, which the cinema lovers want to see together.